October is the pink month for the NFL. Players, coaches, cheerleaders and even stadiums are adorned with the color to promote Breast Cancer Awareness Month. The league also sells pink merchandise (hats, jerseys, etc.) and donates a portion of the proceeds to the American Cancer Society. How much of the proceeds? Well, not a whole lot. ESPN’s Darren Rovell is reporting (via Business Insider) that the league takes a “25 percent royalty from the wholesale price (1/2 retail), donates 90 percent of royalty to American Cancer Society.”