In the case of sex, the transhumanist Pill revolution didn’t deliver (as the feminist Shulamith Firestone imagined) a polymorphous liberation of human sexuality. Or it did, but under the sign of commerce. We got the so-called “sexual marketplace” in which normative asymmetries in male and female mating preferences reappear in cartoon form, as market opportunities or as strategic weaknesses to be weaponised in a contest for personal gain. Or, straightforwardly, as commodities to buy, sell, or exploit.