Sky News host Rita Panahi has mocked Jaguar over its new “corporate virtue signalling” ad which will “not translate into car sales”. “Let’s be honest, nothing we saw in that Jaguar ad is actually exciting, groundbreaking or in any way innovative,” Ms Panahi said. “It’s the same tired, old, woke trash we see promoting everything from chewing gum to insurance. “I’m sure Jaguar will eventually work out that corporate virtue signalling will not translate into car sales.”