Free Republic

The media giant’s search marketing business wants to be numero uno in the field it helped create. Yahoo Search Marketing’s getting an extreme makeover. Earlier this year, Yahoo re-branded its online marketing unit. What was once called Overture became Yahoo Search Marketing in a move to more closely identify the group with its corporate parent. Next step: the unit moved from Pasadena, California, into fancy new offices in Burbank, California, home of Walt Disney and other high-profile media companies. Its executives are launching an aggressive assault to regain some ground lost to search leader Google in an area they had...