Free Republic

January 1, 2014 is the date Americans must have medical coverage by or pay a penalty under ObamaCare. For a state like California that has an uninsured population of seven million, preparations to spread the word about the exchange are already well under way, including some propaganda planning. Abby Goodnough at the NY Times reports: Realizing that much of the battle will be in the public relations realm, the exchange has poured significant resources into a detailed marketing plan — developed not by state health bureaucrats but by the global marketing powerhouse Ogilvy Public Relations Worldwide, which has an initial...