Since the shock of September 11th, and parallel to military intervention in Afghanistan and Iraq, U.S. government officials in various agencies have sought to "win hearts and minds" in the Arab and Muslim world by crafting publicity schemes and media projects. All of those produced so far have been characterized by a combination of bombast, naivete, and silliness that, according to many friendly watchers and listeners in the targeted publics, does more to undermine than to reinforce American credibility. First there was Charlotte Beers, a former executive at such leading advertising firms as Ogilvy & Mather, named Undersecretary of State...