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Keyword: nemechek

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  • Army uses NASCAR in recruiting effort

    11/26/2004 9:43:27 AM PST · by NormsRevenge · 8 replies · 422+ views
    Bakersfield Californian ^ | 11/26/04 | John Milburn - AP
    FORT RILEY, Kan. (AP) - Joe Nemechek is "G.I. Joe" to many NASCAR fans, a nickname stemming from the GoArmy.com logo on the hood and bumper of his Chevy Monte Carlo. Every lap he leads and every pole he wins puts the Army in millions of living rooms nationwide. Sponsoring Nemechek is part of a military recruiting strategy, which includes advertising at football games and rodeos, aimed at maintaining the all-volunteer force during the war in Iraq and the hunt for Osama bin Laden. "We have to get the best young men and women in the Army to continue," said...