Mainstream media faces a dire decline, losing 40% of online audience since 2020, triggering attacks and revealing an existential struggle. What is even worse are the physical subscription numbers. The physical US Newspaper circulation is below what was distributed in 1940. Is this a spiral of doom for mainstream media? People used to have to pay for the paper to be delivered. Once the Internet became a force, digital advertisers picked up the gap between subscribers and media for online consumption. Then the coverage got worse.