Naughty or Nice? AFA's 2013 listing of top retailers and how they recognize Christmas BLUE: An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis. GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly. YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others. RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.