muchmusic USA Becomes Fuse Total Convergence Music Programming "Fuses" Online, TV & Interactive Game Play Trades Rules of Branding for Radical Playbook of Skate-Culture: Progressive Logo, Evolving Taglines & Viral Marketing New $12 Million Street-Front Studio Unveiled in Mid-Town Manhattan New York, NY, April 8, 2003 - muchmusic usa, a network of Rainbow Media Holdings, Inc., will become Fuse on May 19, 2003. Fuse is an all-music destination driven by viewers, reflecting the rapidly changing interests and irreverent attitudes of its 12-34 year-old audience, and uniting the media platforms that are the center of their communication and entertainment. Central to...