Free Republic

American beer giant is latest firm to scale back DEI amid pressure campaign from conservative activistMolson Coors is rolling back its diversity, equity and inclusion (DEI) initiatives, becoming the latest in a string of iconic American companies to step away from so-called "woke" policies in recent months. Conservative activist and filmmaker Robby Starbuck, who has been leading a campaign exposing major corporations' woke policies, said Tuesday on X that Coors sent him a letter its leadership team had circulated to employees that day to explain the changes after he threatened company executives last week. In the letter, provided to FOX...

Big news: Last week I messaged executives from Coors Light, Molson Coors to let them know that I planned to expose their woke policies. Today they’re preemptively making changes.. Here are the changes: • Ending participation in the @HRC’s woke Corporate Equality Index social credit system. • No more DEI based training programs. • No more donations to divisive events. • Ending ERG groups in favor of BRG groups open to all employees, no longer designed to focus on race or sexual orientation. • No more supplier diversity goals. • No more executive/employee compensation tied to DEI hiring goals. This...

Molson Coors, best known for brewing Coors Light and Miller Lite, is acquiring Blue Run Spirits, a cult favorite high-end bourbon and rye whiskey brand, for an undisclosed price, exclusively told to CNN. It’s part of the company’s pivot to becoming a broader beverage company focusing on drinks beyond beer, especially since US spirit sales surpassed beer sales last year for the first time ever. Blue Run is a Kentucky-based startup that makes premium bourbon whiskeys with prices ranging from $100 to $250 for a bottle. Five people came together that have a “common love” for bourbon and created the...

Molson Coors, the owner of Miller Lite, is defending the marketing executives behind a recent TV ad that drew fury from some conservatives, warning that it will not tolerate personal attacks on its employees. The Miller ad, which aired in March for Women's History Month but has re-emerged online this week, disavows the brand's prior campaigns that relied heavily on scantily-clad women. Molson Coors chief marketing officer Sofia Colucci came under withering online personal attacks over the ad, and took down her social media accounts in the face of hysterical right-wing outrage. 'People can take issue with our ads or...

5 Milwaukee shooting victims identified, suspected gunman was 17-year electrician at breweryMilwaukee authorities have identified the five victims who were killed by a co-worker during a shooting rampage at the Molson Coors Beverage Co. campus Wednesday, and they also identified the suspected gunman who died from a self-inflicted gunshot wound. The victims are Jesus Valle Jr., 33, of Milwaukee; Gennady Levshetz, 61, of Mequon; Trevor Wetselaar, 33, of Milwaukee; Dana Walk, 57, of Delafield, and 50-year-old Dale Hudson of Waukesha.…Milwaukee police identified the suspected shooter as Anthony N. Ferrill, 51, who worked for the brewing giant for 17 years as...

Brewing titan Molson Coors undergoes name change, looks to cut up to 500 jobs TOM DAYKIN | MILWAUKEE JOURNAL SENTINEL USA TODAY MILWAUKEE – The parent of MillerCoors LLC will be moving hundreds of corporate office jobs to Milwaukee, a restructuring move that will result in the loss of 400 to 500 employees throughout the company. The number of jobs coming to Milwaukee isn't yet known, a company representative said Wednesday. But Milwaukee Mayor Tom Barrett said it will be hundreds of good-paying white-collar jobs. Barrett, at a City Hall news conference following the company's announcement, said his administration and...