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  • How Republicans won the Internet [Rightroots vs. Netroots: "Even" Playing Field?]

    01/24/2010 9:51:28 AM PST · by Steelfish · 12 replies · 712+ views
    Washington Post ^ | January 24, 2010 | Mindy Finn and Patrick Ruffini
    How Republicans won the Internet By Mindy Finn and Patrick Ruffini Sunday, January 24, 2010 Scott Brown's supporters became fans of the candidate on Facebook, where they commented on his status updates and uploaded their own photos. The Republican Senate hopeful took to Twitter, using the #masen hashtag to let his followers know how the race was going. His campaign powered its field operation through targeted online ads and Web-based spreadsheets, and raised $12 million from 157,000 individual donations in the last two weeks of the race. After he won last week, his team live-streamed the election-night party in Boston...