SNIPIn 2004, the Swift Boat Veterans for Truth started out on the margins of the presidential race. In an era of Old Media domination, they might have stayed there. When the group's founders held a news conference at the National Press Club in Washington on May 4, there was nothing in the next day's Washington Post, and the episode got scant attention elsewhere. A conservative website, FreeRepublic.com, however, covered the news conference and listed the fax numbers of Establishment news organizations, urging readers to send missives demanding to know why they were "blacking out" the event. A day later, the...