Keyword: marketing
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This is # 1 in a series of short instructional YouTubes on how to become a master salesperson. I know that many of us have chosen this field of work as the income can be quite good and it can be very enjoyable. So I am providing these as a public service to all conservatives, and yes, even you lefties who are here....to help you become all that you can be!
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Adidas Blasted Over New 'Shackle' Sneaker Critics are fit to be tied over footwear giant Adidas' latest sneakers, which feature what looks like shackles attached to them. The JS Roundhouse Mids, which are due to be released in August, were previewed on the Adidas Originals Facebook page in a photo posted on June 14. Although the German company insists the design has nothing to do with slavery, its own promotional material isn't likely to quell criticism. “Got a sneaker game so hot you lock your kicks to your ankles?” reads a tagline posted beneath the picture. Many users left comments...
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Marketing Nutella as “healthy” was deceptive, woman claimedA San Diego woman who claimed Nutella deceived consumers by marketing their product as “healthy” won a class-action lawsuit on Friday. Athena Hohenberg filed the lawsuit against Ferrero USA, Inc. – the makers of the chocolaty hazelnut spread – last February. Hohenberg said she learned through the grapevine what ingredients where actually in Nutella. She was surprised that the nutritional value in the spread "was the next best thing to a candy bar," read her complaint. At the time, Hohenberg was serving the spread to her four-year-old daughter, and didn't realize the product...
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Move over Etch-a-Sketch guy. Move over whoever thought of putting Michael Dukakis in a tank. ... There’s a new gold standard for political campaign ineptitude–this campaign bus from Canada:
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The other day I was talking to Kipp Greggory, our morning talk show host, during whose program this radio blog broadcast airs. We do not see each other very often, but when we do, it’s a fast-paced gab fest! He brought up a point of aggravation to him that amazed me, because it is something that bothers my husband and me, as well, and I have not heard anyone else make the point. It is the profusion of advertising that appeals to the prevalent sense of entitlement that infects many people in our society today. You have heard the ads...
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In one word; marketing skills. No one actually needs French perfumes. Fancy a rum and cola? - Why bother about coke? This Christmas, I and my brother, a programmer (silly job, good pay), discussed the issue of how to define a 'smart phone'. I'm a simple cook, but my Sony Ericsson Vivaz can do everything his iPhone could do, however, at the end of the row, we both agreed Apple and their products are among the best marketed brands on Earth. IKEA is another example of companies that are more than companies. Everyone has experienced sad misfortunes with IKEA furniture....
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Gilad Schalit is home. And that is wonderful. The terrorists Israel released in exchange for the IDF soldier held hostage by Hamas for more than five years are running around Judea, Samaria and Gaza promising to return to terror. And that is a nightmare. But so far, the Israeli public is happy with the outcome. Indeed, the polling data on the government’s decision to swap 1,027 terrorists for Schalit are stunning. According to the New Wave poll carried out for Makor Rishon, for instance, 75.7 percent of the public supported the deal and only 15.5 percent opposed it. In a...
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Have you ever been primed? I mean has anyone ever deliberately influenced your subconscious mind and altered your perception of reality without your knowing it? Whole Foods Market, and others, are doing it to you right now.
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I ordered Rush's product ''2 if by tea'' out of curiosity. At first I thought the price was too high,till I did the math and compared other high end products. It arrived within 3 days and was impressed by the packaging and the label(that alone made brought back my impression of Billy Beer. After an evening in the fridge I chose to taste the product. I gave one to my wife (diet) while I chose the regular. Both of us were more than shocked by the flavor of the tea. It's not only refreshing, but there is no after-taste as...
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Hyundai's aggressive marketing is playing a huge role in the car maker's sizzling performance in the U.S. market. Its buy-back program, return new cars if you lost their job… the program was chosen as one of the best advertising efforts of the year by the Wall Street Journal in 2009. Only 350 customers returned their cars under the program by the time it ended last month. It was a major advertising success that significantly boosted Hyundai's image at very little cost.
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Nothing has been more powerfully promoted in our America social culture in the last 20 years as the current Homosexual agenda. In the last 50 years this small zealous minority and their secular allies have infiltrated all facets of government bureaucracy, main stream media, newspaper and magazine outlets, the music industry and the TV, movie industry (i.e., Hollywood) and… the “churches”. It is from these well entrenched media positions that these agents of social change seek to daily bombard society with the licentious drumbeat promoting the acceptance of lawlessness and licentious decadence. These – at the hand of their “puppet...
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The typical modern American supermarket stocks 48,000 items, each battling for precious shelf space. How do they get there? Why are they arranged the way they are? Did you know that some stores use heat maps to track which aisles you walk down — and which ones you don't? Or that they put the milk at the end of the aisle so you're forced to pass a hundred other items on your way to get it? It's all done to gain an edge in a cutthroat business built on razor-thin margins. CNBC’s Tyler Mathisen goes behind the scenes for a...
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"OMG, stop everything, there's no need to invent anything else," was what we said when we got to the eCoupled stand at CES. And when you see these photos and video, we're sure you'll agree. Video Link Here Fulton Innovation -- don't worry, we hadn't heard of them either -- is out here in Vegas demonstrating wireless charging tech that has blown our tiny, gambling-addled minds. Its fabulous packaging uses induction power to create, among lots of other things, some of the most amazing cereal boxes we've ever seen, which can illuminate in stages to create an eye-catching effect.
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Adam Curtis' acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty. To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?...... The Century Of Self - "Happiness...
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When Najoh Tita-Reid was a multicultural marketing director at Procter & Gamble Co. launching the "My Black Is Beautiful" marketing program, one of the realities she faced was that many of the women the effort was targeting were Hispanic as well as black. Today, as senior VP at GlobalHue Africanic, she sees a growing group of multicultural consumers who may not fully identify with any one box they're asked to check on the 2010 Census. Call it assimilated America, one where Spanglish may be the emerging national dialect and the U.S. population is in many ways multiethnic, making future...
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One of the talking points coming out of the Obama administration is that the one thing wrong about the new space policy that cancelled the Constellation space exploration program was that it wasn't sold properly. Lori Garver, NASA's Deputy Administrator and one of the architects of the plan, expressed that sentiment at a recent meeting of the American Institute of Aeronautics and Astronautics. The following is part fiction written for the purpose of conveying ideas in the form of a dialogue, but I think encapsulates the problem with space policy and selling a government space program in our time.
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The suits at KFC — the restaurant chain that used to be called, proudly, Kentucky Fried Chicken — have claimed that their 2009 decision to emphasize grilled chicken and sandwiches was based on “extensive consumer research.” I don’t find their assertion credible. I think they were trying to adjust the company’s direction and marketing strategy to their perception of the prevailing political and social attitudes about obesity. I don’t think the execs carefully considered how their consumers would react, particularly to ad campaigns that explicitly repudiated the fried-chicken brand of KFC. I’m not alone in drawing these conclusions. KFC franchisees...
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Big Boi isn't indie. Or is he? As one-half of the rap duo OutKast, he has sold some 18 million albums, won six Grammy Awards and appeared on more hit songs than even he can keep track of. Yet there he was on July 18 at the Pitchfork Music Festival in Chicago, playing alongside bands only a fraction as successful. As thousands of writhing, fist-pumping fans swarmed the main stage and climbed on top of fences to get a look at the hip-hop megastar, thousands more were across the park, stomping and dancing to the largely unknown noise-pop act Sleigh...
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25 Horribly Sexist Vintage Ads by Oral Adams Since the 50’s, a lot has changed in way of women’s rights and their duties in and out of the house. I highly doubt any company could get away with phrases like “The Chef [mixer] does everything but cook – that’s what wives are for!” nowadays. Or how about an ad agency pitching a company an idea of a wife bent over her husband’s knee as he prepares to spank her.
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