Free Republic

Content marketing is one of the best ways that you can bring new customers to your eCommerce store. Eighty-two percent of consumers report developing a positive opinion on a company after reading content produced by them. Also, 70 percent of consumers prefer to learn about a company and its products through content like blogs and articles, as opposed to advertisements. As if that wasn’t enough, content marketing tends to cost about 60 percent less than other types of conventional marketing and generates about three times more leads. Tips on Content Marketing for eCommerce However, content marketing can be difficult to...

[snip] It may come as an unpleasant surprise to the party's supporters, then, to learn that the Democrats' rumored message for the 2018 midterms is the following: "A Better Deal: Better Skills, Better Jobs, Better Wages." Sweet fancy Moses. That's basically the Papa John's Pizza slogan ("Better ingredients. Better pizza. Papa John's"), but in reverse.

“President Trump and Pope Francis have little in common,” Time observed in anticipation of the first meeting between the two leaders last week. While this may be true superficially, the president and the pope have something very important in common: They understand their markets. From an economic perspective, these two men are both supplying something — call it a message — based on real demand. Love them or hate them, the leader of the Roman Catholic Church and the leader of the Free World are men of their time in ways that, say, Pope Emeritus Benedict and former presidential hopeful...

Hundreds of Miami-Dade County students had a chance to meet Georgia Congressman and civil rights icon John Lewis at the New Birth Baptist Church in Opa Locka Saturday. Lewis was there to talk about his trilogy graphic novel “March”—co-authored by his political aide Andrew Aydin and illustrated by Nate Powell.

Starbucks will give you free coffee if you're willing to talk to someone with an opposing political view

The style of repetition isn’t lost on linguists, who say his speech is similar to what advertisers use to get people to buy products. And it’s working, thanks to the makeup of our brain. “This is something taught in every marketing class,” he said. “He knows how to use your brain for his advantage… Trump is always selling. He’s selling himself.”

The first time Somali-American chef Jamal Hashi put camel meat on his menu in Minneapolis, it didn't go well. He tried grinding it into a burger and using chunks of it in a spicy stew, but no matter, the texture was bad and the sales were worse. "It was like chewing on a patty of rubber bands," he said of the burger. At its best, camel meat tastes much like lean beef. But certain cuts can be tough, and if the meat comes from an old camel, it can also taste gamey. Hashi had used a shoulder cut, and neither...

Liberals, Tories, same old story. That expression has never been more meaningful than it is today Earlier this week, Senator Nancy Greene Raine introduced Bill S-228 in the Senate. Known as the Child Health Protection Act, the bill calls for amendments to the Food and Drug Act that would prohibit the marketing of food and drinks directly to children. If Greene Raine gets her way, there will be no more marketing to children. No McDonald’s Happy Meals with toys. No more Tony the Tiger or other cartoon characters emblazed on cereal boxes. And companies such as McDonald’s and Wendy’s will...

n possibly one of the biggest marketing blunders of the millennium, a Canadian Oil Sands group has managed to alienate groups from almost every walk of life with their recent Facebook meme that prompted people to choose Canadian oil over Saudi oil—because, as the meme read, “In Canada, lesbians are considered hot! In Saudi Arabia, if you’re a lesbian, you die!” The ad went on to query, “Why are we getting our oil from countries that don’t think lesbians are hot?” You might be thinking that the Coke/New Coke marketing blunder was bad, but the hot-lesbian ad, particularly in today’s...

A New Hampshire business is cashing in on the high popularity of the AR15 style rifles. Owner Mike Hagan is a combat vet of Afghanistan.  His company offers a veterans' discount as well.  He isn't intimidated by political correctness. From nh1.com: Owner Mike Hagan, of Hagan's Motor Pool Auto Repair and Sales, told Fox25 that several people have taken him up on the deal so far. “I have given away four AR-15s and one 9mm handgun, which is the other option if you don't want the AR-15,” he said. Hagan has partnered with a nearby gun store for the...

Just in case Budweiser's galloping horse-filled commercials overlaid with text like "not soft," "not small," "not imported" wasn't a tipoff, the beer company wants you to know that they’re American as apple pie. (Well, except for the fact that they’re owned by Belgian corporation Anheuser-Busch, but let's not get bogged down in minutia.) The company will double down on its patriotism this summer when it renames itself "America."

Last night poster IwaCornDogs on Free Republic posted what Trump's campaign is mailing to Iowans. The poster scanned the letter and you can read it at the link. The letter nicely asks for support and explains how easy it is to caucus, provides the voter's caucus location, and also a voter registration form to change their registration from independent to republican at caucus night. Probably hundreds of thousands of Iowans are receiving these letters. There are no vile scare tactics or attacks. There is no begging you for money or donations. It simply tells you how to caucus for Trump...

Happy Force Friday. If you're celebrating Force Friday, I assume you're reading this story while standing in line at your nearest Toys "R" Us. If you're not celebrating Force Friday, I assume you have no idea what I'm talking about. Force Friday, like May the Fourth, is a day devoted to Star Wars. (Yes, Star Wars has two unofficial holidays.) But while May the Fourth began as a fan-driven event, Force Friday is pure corporate synergy. Starting on Wednesday evening, and continuing for the next 18 hours in 12 countries around the world, Disney-affiliated YouTubers showed off the wide range...

On Feb. 24, the Citizens Committee for New York City, a civic group founded in 1975 at the apex of the city’s fiscal crisis, honored the legal giants David Boies and Ted Olson. Paul Singer, the CEO of Elliott Management, presented them with the New Yorker for New York Award. Below are Mr. Singer’s remarks. It is my honor to present tonight’s New Yorker for New York Award to Ted Olson and David Boies. Ted and David are receiving this award for their tireless work on behalf of marriage equality—the right of gay and lesbian couples to participate equally with...

I've been trying to figure out why Rush is doing daily Trump clean up exercises (latest was his Friday deconstruction and then reframing of Trump's less than stellar performance on Hugh Hewitt's show), along with his breathless cheerleading; it's not the Rush Limbaugh Show anymore, it has become the The Donald Show. Then this morning I read that Megachurch Pastor Paula White has married her 3rd husband (she's his 4th) = 6 marriages. I'd looked her up because she's a good friend of Donald Trump (promotes his books and he promotes her) who is going to arrange a sit down...

Organizers for the World Meeting of Families announced Wednesday a grassroots marketing campaign aimed at encouraging business and residential participation during the papal events in late September. Standing outside Jack's Firehouse in Fairmount, WMOF Executive Director Donna Crilley Farrell unveiled window signage and buttons depicting Pope Francis alongside the marketing slogan #OpenInPHL. The signage and buttons will be distributed to businesses throughout Center City as part of the "I'll Be There" campaign. Businesses that will be open during the papal visit are being asked to use the window signs. The marketing campaign comes amidst residential grumbling regarding the massive street...

Original Release Date: February, 2000 Updated: March, 2007 In April of 1997, Life Dynamics began an undercover investigation into the marketing of body parts harvested from babies killed by elective abortions. This investigation lasted approximately 31 months. Most of the information in this report was provided by employees who worked at Comprehensive Health for Women (Comp Health) – a Planned Parenthood abortion clinic located in Overland Park, Kansas. The System Federal laws, and many state laws, make it illegal to buy or sell human bodies or body parts. However, they can be legally donated for medical research and certain other...

(CNN)—Coca-Cola wants everyone to imagine a world without labels. And as an example, the beverage company is dropping its own. Coke has introduced a new version of its iconic red-and-white can in Middle Eastern countries for Ramadan, the Muslim holiday that ends July 17. The new red cans feature Coke's signature dynamic ribbon but not the words "Coca-Cola" and are intended to promote open-mindedness and tolerance. The backs of the cans bear the message "Labels are for cans, not people."

This is apparently a graphic used by Microsoft to tout their forthcoming OS upgrade, "Windows 10." It's seems the braintrust in Microsoft's marketing department are a little weak on 20th century history, otherwise they'd have realized the phrase "One product family. One platform. One Store." sounds like is was ripped from the pages of a political propaganda manual. Yes, the fools in Redmond have -- I give them the benefit of the doubt for now -- unwittingly paraphrased one of the most notorious political catchphrases of all time: Ein Volk, ein Reich, ein Führer – "One People, One Empire,...

It’s been called the “razor blade business model.” A company sells a product like a battery-operated razor blade handle at a relatively low price in order to sell a complementary consumable product later, like the astoundingly costly Gillette Power Fusion Proglide cartridge, $18 for four blades, which then get thrown away. But it could also be called the Keurig “K-Cup” business model. Once a consumer buys the coffee machine, the coffee drinker may spend as much as $50 to $60 per pound on the coffee contained in the K-Cups, considerably more than the cost of even Starbucks’s breakfast blend, which...