All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near. Appear weak when you are strong, and strong when you are weak.’ – Sun Tzu, The Art of War Earlier today, former UK Health Secretary Matt Hancock, who advocated and led the use of terror messaging to drive support for and compliance with lockdown measures throughout 2020, choked back tears...