Discount retailer’s web site crashed several times as fashionista's collection went on sale Target was hoping for a smooth launch for one of its most highly anticipated designer collaborations in years. Instead, the discount retailer’s web site was overwhelmed in the early hours on Sunday as legions of fashionistas who had been up overnight tried to snap up Lilly Pulitzer’s fashions, only to encounter delays in the colorful beachwear line’s availability on Target.com and in many case, end up empty-handed. The incident has raised questions as to why the retailer wasn’t fully ready for the onslaught.