Though copy editors and popular writers have known it for long, an experiment by a psychologist establishes the key to impressive writing - keep it plain and simple. Writers who use long words needlessly and choose complicated font styles in print are seen as less intelligent than those who employ basic vocabulary and plain text, according to new research from the Princeton University in New Jersey to be published in the next edition of Applied Cognitive Psychology. In the study titled 'Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly', Daniel Oppenheimer based his findings...