When young California-based developer Ivan Pardo launched smartphone app Buycott last year, users at first seized upon its technology to avoid putting coins in the coffers of the conservative billionaire Koch brothers. Everyday shoppers using iPhones or Android devices could scan the barcode of, say, Brawny paper towel or Dixie cups and trace the corporate ownership of both kitchen cupboard staples to Koch Industries , the conglomerate run by the politically active (and thereby controversial) industrialists Charles and David Koch. Other popular user-generated Buycott campaigns at the time of its launch included Demand GMO Labeling, allowing shoppers to scan a...