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  • Ofcom bans 'derogatory' faggot advert

    07/05/2004 11:55:24 AM PDT · by ijcr · 40 replies · 1,477+ views
    The Telegraph ^ | 05/07/2004 | Staff
    A radio advert for supermarket chain Somerfield has been banned after its use of the word faggots was deemed to be "highly derogatory". The avert(sic)featured a husband complaining that his wife served him the same meals every week. When she told him it was Friday so he was getting his usual faggots, he replied: "I've nothing against faggots, I just don't fancy them." Three listeners complained to media watchdog Ofcom, saying faggots alluded to homosexuals. Somerfield insisted: "The ad refers only to food products. Faggots were chosen to demonstrate the idea because they are commonly perceived as an outdated and...