Free Republic

IHOP is officially back to its original identity as the International House of Pancakes. On Monday, the chain announced on social media that its time as IHOb — the International House of Burgers — had come to an end. "We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday. That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)," the chain posted on Facebook.

As brand stunts go, IHOP has squeezed a decent amount of juice out of a teaser early last week indicating that the restaurant would change its name to IHOb. IHOb ✔ @IHOb For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb Social media was aflutter with speculation, especially with the brand’s attempt to throw people off the scent with a poll on June 5 that stretched the limits of plausibility (butternut squash?). IHOb ✔ @IHOb IHOb? What could it b? #IHOb 4:10 PM - Jun 5,...

International House of Pancakes has created a stir by saying that after being IHOP for 60 years, it is "flippin' our name to IHOb" — setting off speculation over what that mysterious b could signify. For now, the company isn't saying. IHOP promises to reveal the meaning on June 11.But the Internet isn't big on waiting. Hungry for answers, people responded to the cryptic tweets: Could it be breakfast? Biscuits? Brunch? The improbable bancakes? Simply, and minimally, bacon? The on-trend bitcoin? Those are a few of the more popular guesses on IHOP's Twitter feed, in a thread that's littered with...