Or iHobble
Posted on 07/09/2018 1:40:07 PM PDT by SMGFan
IHOP is officially back to its original identity as the International House of Pancakes.
On Monday, the chain announced on social media that its time as IHOb — the International House of Burgers — had come to an end.
"We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday. That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)," the chain posted on Facebook.
(Excerpt) Read more at businessinsider.com ...
“New Coke” Part Deux
One lame publicity stunt. Besides iHob was just too close to iHobo
Sounds like their board of directors are a bunch of high school kids. Disappointing.
What if they just make hamburgers with pancakes?
And what happened to the PR rep? Promotion ?
Empty carbs on special!
Fire the top management for laughable incompetence for even contemplating going to IHOB
Sign of the Apocalypse....!
Rachael Corrie would be pleased.
Is this real life?
Sounds like another bad idea from a former campaign manager who went to the private sector. I guess they thought JEB! was a brilliant idea.
Did people actually start flocking IHOP for burgers once they changed to IHOB? I doubt it as this gimmick didn’t even last a month.
IHOP Confirms It Didn’t Actually Change Its Name to International House of Burgers
It was just a marketing stunt
Perfect reflection of the current confused youth. They have no idea what they are and they change their preference every month.
[ One lame publicity stunt. Besides iHob was just too close to iHobo ]
iHobo = Starbucks
Now that sir made me laugh
Or iHobble
What a dumb campaign. When I go out for breakfast food, there’s nothing less appealing than having the aroma of burgers and fries permeating. At least they’re backtracking.
Not a very good one.
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