A US insurer will pay about $70 million in cash and noncash benefits to thousands of military personnel whose investments with the company earned most of them little or no money... The Securities and Exchange Commission said that American Amicable Life Insurance Co. of Texas and affiliates targeted service personnel with a product, Horizon Life, and a ``deceptive sales program that falsely suggested that investing in the company's product would make one a millionaire." Since 2000, about 57,000 armed forces personnel bought the product... ``These companies implemented a deceptive sales program from the top down... This is not a case...