Jubilee 2025: Luce, Tokidoki, & Brand ManagementArchbishop Fisichella, lead director of Jubilee 2025, chose not to launch Luce, the Vatican’s first-ever mascot, from the Vatican. Instead, he unveiled it at Lucca Comics & Games, an annual comic book convention in Lucca. Dedicated to comics, video games, animation, science fiction and fantasy novels, this is the largest comics festival in Italy, and the second largest in the world. A three-storey high inflatable Luce floated over the exhibition space set aside for Luce and Friends.Image uploaded to YouTube by @GreenErik14, the boy at the foot of the float.Catholic media underplayed Fisichella’s move...