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Keyword: fordmercury

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  • Ford considering fate of Mercury brand

    05/28/2010 6:53:31 AM PDT · by SeekAndFind · 22 replies · 413+ views
    Real Clear Markets ^ | 05/28/2010 | Dee-Ann Durbin
    Mercury could soon be the latest Detroit car brand to disappear. Ford Motor Co. is assessing the future of Mercury, although a final decision on whether to kill the brand hasn't yet been made, a person familiar with the company's deliberations said Thursday. The person asked not to be named because the process is ongoing. During a trip to Washington to meet with lawmakers, Ford CEO Alan Mulally declined to discuss Mercury, saying the company has nothing new to announce. He added that Ford is continually reviewing all its brands. Several Lincoln-Mercury dealers contacted Thursday evening said they hadn't heard...
  • Ford to End Mercury Brand This Year, Expand Lincoln

    06/02/2010 5:42:28 PM PDT · by JoeProBono · 29 replies · 662+ views
    businessweek ^ | June 02, 2010 | Keith Naughton
    Ford Motor Co., after selling its European brands, said it will discontinue its 71-year-old Mercury brand by the end of the year and expand its Lincoln lineup with a new small car. Ford’s board voted today to cease production of all four of Mercury’s models in the fourth quarter, Mark Fields, the automaker’s president of the Americas, told reporters. Ford will send letters to 1,712 Mercury dealers this week offering them buyouts and giving some the chance to merge the Lincoln half of their franchise with Ford showrooms, he said.