The American consumer resists marketing aimed at selling them electric and hybrid vehicles. For the first quarter of 2015, according to the Wall Street Journal (WSJ), Chevrolet sold 1,874 Volts—its electric car introduced in 2010 with “high expectations.” That roughly equals the number of Silverado pick-up trucks sold in one day. In another report, WSJ states: “Through June, the market share in the U.S. for hybrid electric cars such as the Toyota Prius and C-Max and for electric vehicles such as the Leaf accounted for 2.8% of industry sales. That is down from 3.6% through the same period in 2014....