Washington State: Washington Alliance for Gun Responsibility (WAGR) is using a "guide to waging a politically-savvy gun control campaign" – produced in part by Washington, D.C. consultants - to lobby for gun control. It's entitled “Preventing Gun Violence Through Effective Messaging.” ... For example, the guide addresses Stand Your Ground laws and counsels the use of provocative substitute phrases including “Shoot First” and “Kill at Will,” asserting that these terms are “more accurate and persuasive.”... A “key point" on how to frame an effective message pushing the gun control agenda: “The core frame should be personal and emotional—centered on ‘people’...