Most people in the UK are committed meat eaters – but for how long? My new research into the views of meat eaters found that most respondents viewed veganism as ethical in principle and good for the environment. It seems that practical matters of taste, price, and convenience are the main barriers preventing more people from adopting veganism – not disagreement with the fundamental idea. This could have major implications for the future of the food industry as meat alternatives become tastier, cheaper and more widely available. My survey of 1,000 UK adult men and women found that 73% of...
