A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online. The razor company's short film, called Believe, plays on their famous tagline "The best a man can get", replacing it with "The best men can be". The company says it wants men to hold each other "accountable". Some have praised its message, which aims to update the company's previous message about masculinity, but others say Gillette is now "dead" to them. It currently has 23,000 likes and 214,000 dislikes, at time of writing - and it's increasing all the time.