The ownership of Dick’s Sporting Goods appears to be attempting to leverage the tragic shooting of school children into a marketing opportunity. The company has been exposed for its doublespeak on its decision to stop selling so-called “assault rifles.” Dicks Sporting Goods, Inc. [NYSE: DKS] announced on Wednesday its decision to not only stop selling AR-15 style rifles, but to jump in the middle of the gun control debate. The statement from the company announced it would stop selling “assault-style rifles, also referred to as modern sporting rifles,” in the wake of the tragic murder of 12 high school students...
