“When there is a gap between one’s real and one’s declared aims, one turns … to long words and exhausted idioms, like a cuttlefish spurting out ink.” — George Orwell, “Politics and the English Language,” 1946 There are three important truths regarding Orwell’s observation: First, it pertains not to one year or era but to all time. Second, the corruption that underlies it is destructive of much more than discourse. Third, its implicit warning becomes especially relevant when a politician cleverly employs language to elicit a cult-like response from a perfectly faithful flock he anoints as part of a “movement.”