A few weeks ago, patients of Dr. Chad Savage received an alarming email. The Brighton, Michigan, primary care physician told them that because of skyrocketing medical costs such as “expensive medications, crushing doctor bills and double digit insurance premium increases,” he would have to raise his own office rates. By…. $0. “Yup! That’s right. Nothing! Zero, nada, zip,” his note said. As a direct primary care (DPC) physician, Savage — not insurance companies or government regulators — sets his own rates. His patients pay a monthly fee for unlimited access to office visits and free in-office testing and procedures. And...