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  • Cracker Barrel founder, 93, gives damning verdict on $7M-a-year CEO as she breaks cover after rebrand fiasco

    08/29/2025 11:50:40 AM PDT · by Morgana · 60 replies
    Daily Mail UK ^ | August 29, 2025 | Germania Rodriguez Poleo
    Cracker Barrel's co-founder has delivered a scathing critique of the restaurant chain's CEO after a botched rebranding. Tommy Lowe, 93, accused Julie Felss Masino of failing to grasp what Cracker Barrel stands for, pointing to her previous stint at Taco Bell. 'They're trying to modernize to be like the competition. Cracker Barrel doesn't have any competition,' Low, who co-founded Cracker Barrel with the late Dan Evins in Lebanon, Tennessee in 1969, told WTVF. 'I heard she was at Taco Bell. What's Taco Bell know about Cracker Barrel and country food? They need to work on the food and service and...