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Keyword: dailydeal

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  • Groupon, Daily-Deal Spending Could Reach $6 Billion By 2015

    03/03/2011 7:52:16 AM PST · by Slyscribe · 2 replies
    IBD's Click ^ | 3/3/2011 | Pete Barlas
    By 2015, consumers in the U.S. likely will spend nearly $4 billion on daily-deal offers provided by companies such as Groupon and LivingSocial, says a report released Thursday morning. The report, by research firm BIA/Kelsey, offered a three-level estimate for the amount of spending on daily deals. It said $3.9 billion is the “most likely” scenario to play out by 2015. But under the most “optimistic” scenario, it says sales could reach $6 billion, while the firm’s “low-end projection” is $2.1 billion.