For many people, the 2013 feature Terms And Conditions May Apply was their introduction into just how extensive and invasive data collection has become. It is all “voluntary,” of course, based on their agreement to software/app, website, and search engine terms and conditions. Even worse, is what the consumers of Big Data do with this information. Powerful computers and specialized programs allow virtually endless data dredging, whereby large volumes of information are analyzed seeking any possible relationships between data, occasionally for unethical purposes. Such practices can result in relatively benign consequences, such as seeing ads for various drugs and media...