The future looks bright Language can help to shape the way we think about the world. Richard Dawkins welcomes an attempt to raise consciousness about atheism by co-opting a word with cheerful associations Saturday June 21, 2003 The Guardian I once read a science-fiction story in which astronauts voyaging to a distant star were waxing homesick: "Just to think that it's springtime back on Earth!" You may not immediately see what's wrong with that, so ingrained is our unconscious northern hemisphere chauvinism. "Unconscious" is exactly right. That is where consciousness-raising comes in. I suspect it is for a deeper reason...