Levi’s CEO Chip Bergh admitted on CNN Business’ Markets Now that he still hasn’t washed his now decade-old pair of jeans. And he doesn’t plan to, either. He also slammed the old wives’ tale about freezing your jeans to preserve the color and shape. “If it’s the pair I’m thinking of, he will spot treat them or worst case hand wash if needed. But never in the washing machine,” a Levi’s spokesperson said.