Expedia is buying rival online travel site Orbitz for approximately $1.33 billion, adding to the stable of brands it has snapped up recently in order to extend its reach and keep pace in the fiercely competitive travel-booking industry. Expedia’s acquisition of Orbitz is its second major deal in the past month as the industry continues to consolidate. Expedia announced the $280 million acquisition of another rival, Travelocity, in late January. It also follows the company’s July announcement that it was buying Wotif.com for $658 million. By bringing Orbitz into the fold, Expedia gains access to the Orbitz namesake brand, as...
