VOLUME 38, NO. 37, October 15, 2002 Back to Cover THE LAST LAUGH A guide to drug reps As a family physician, I have met hundreds of drug reps, and they are a different species entirely, about whom little has been written. So, to remedy this, and with tongue planted firmly in cheek, I have classified and tracked the behaviours and types of the more memorable ones I've seen. By Shafiq Qaadri THE JOB HOPPER Drug reps who have switched jobs to their competition face a challenging predicament. They must change their marketing tune without damaging their own credibility. "Doctor, I...