Since the dawn of the Automobile Revolution, automobile marques have been proactive in their approach to appeal to certain segments of society. By targeting these groups, automakers would find a much higher loyalty rate in an increasingly unloyal industry. Even today this tradition continues, with companies such as Toyota appealing to the youth market with its Scion brand, BMW and Mercedes appealing to the affluent market, Buick appealing to the understated senior market, and Subaru and Volvo appealing to the aging hippy market. One demographic spoken for by a large multinational automaker that often raises a bit of controversy, however,...
