Boudreaux's Butt Paste Sells Itself By ALAN SAYRE, AP Business Writer COVINGTON, La. - Retired Louisiana pharmacist George Boudreaux hasn't needed Madison Avenue pitchmen to get the word out about his concoction to treat diaper rash. He just lets the name do it for him: Boudreaux's Butt Paste. "Would you be talking to me if it was called George's Diaper Cream?" Boudreaux recently asked a reporter. Probably not. And a paste with any other name probably wouldn't have gotten attention from Oprah Winfrey, who featured Butt Paste on her show; ESPN, which, in a tounge-in-cheek feature, suggested it was partially...