The Cross-Cultural Do's And Don'ts Between Israel And US (Photo) The American handshake: smile, eye contact, reach in and maintain physical space. By Joel Leyden Israel News Agency Ra'anana, Israel ---- May 12, 2007 ...... There are many smart and innovative companies in Israel. But even with the finest minds, products and services, quite often business people in Israel trying to penetrate the US market run smack head-on into walls. Cultural walls. Leyden Communications (Israel), a full service, worldwide business to business marketing, media, Internet SEO and e-commerce consultancy organization, has been providing the doing business - the do's and...