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Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up with transgender influencer Dylan Mulvaney, industry experts said. Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers, according to Beer Marketer’s Insights. Bud Light sales have steadily declined each month by 25% to 30% since Mulvaney’s now-infamous posts touting the brand on April 1, according to industry data.

WASHINGTON (TND) — Transgender activist Dylan Mulvaney was named to Forbes Magazine’s “30 Under 30” list this week. The list commemorates “young movers and makers changing the world,” according to Forbes. It has formerly featured figures such as singer Miley Cyrus and disgraced tech entrepreneur Sam Bankman-Fried. Sharing the news with her nearly 2 million Instagram followers, Mulvaney said the designation was a dream come true

The US chief marketing officer of Anheuser-Busch InBev is stepping down amid the company's continuing slump in sales, following Bud Light's disastrous collaboration with transgender influencer Dylan Mulvaney earlier in the year. Benoit Garbe is set to leave his role at Bud Light's parent company at the end of the year, it was announced Wednesday, 'in order to embark on a new chapter in his career.' Serving as the company's CMO for just over two years, his tenure was marred by an April marketing debacle where a Bud Light partnership with Mulvaney led to a boycott by the brand's customers...

Bud Light, which has been displaced as the nation’s top-selling beer following the Dylan Mulvaney fiasco, is in danger of falling farther behind its rivals when retailers reset shelf space this fall. Wholesalers, industry experts, and a former Anheuser-Busch executive told ABC News on Friday that Bud Light could lose refrigerator space at retailers such as Walmart and 7-Eleven. “During a busy shopping period on a Friday or Saturday night, if you don’t have the beer available cold on the shelf, consumers pick something else,” former Anheuser-Busch InBev executive Anson Frericks told ABC News. Frericks said that shelf space is...

Admiral Rachel Levine, the Assistant Secretary for Health for the U.S. Department of Health and Human Services (HHS), has declared, as Pride month is coming to an end, that it should be a “Summer of Pride.” “Happy Pride! Happy Pride Month, and actually — let’s declare it a summer of Pride. Happy Summer of Pride.” ADMIRAL LEVINE, Biden's assistant secretary for health, says it's no longer just Pride month — it's a "Summer of Pride" pic.twitter.com/Y84AuBzQo0 — RNC Research (@RNCResearch) June 26, 2023 The admiral, who is transgender, posted the message on the official HHS Instagram account, and posted similar...

The main website of Bud Light parent Anheuser-Busch went offline for several hours on Wednesday, days after musician Kid Rock publicly feuded with the brewery for tapping a transgender influencer as a brand spokesperson. The outage persisted for more than two hours, with the company's main website, Anheuser-Busch.com, displaying a message reading: 'The page cannot be displayed because an internal server error has occurred'. The website seemed to resume functioning shortly before 4.30pm ET. The outage appeared to affect only the Anheuser-Busch site, while websites for the brewery's brands such as Bud Light and Busch Light remained functional. As well,...

NASHVILLE, TN — In a surprising twist, legendary country music star Garth Brooks has announced that his new bar will in fact be a gay bar, as they will be serving Bud Light."There are plenty of other straight bars you can go to, but at my bar, we will serve an endless supply of Bud Light!" said Garth Brooks sporting a glittery rainbow cowboy hat and rhinestone studded chaps. "So if you wanna go where the whiskey drowns and the Bud Light chases your blues away then come on down to the 'Friends In Low Places' bar.

A transgender model who was banned from the White House on Tuesday after going topless at a Pride Event where she met President Joe Biden has complained about companies shying away from LGBTQ+ influencers. Rose Montoya, 27, unhooked the top of her dress and grabbed her chest on the South Lawn on Saturday, as someone shouted, 'are we topless at the White House?' Video of the move went viral on social media, and was condemned by the White House. Montoya was unrepentant, saying it was not illegal to go topless in Washington, D.C. She told The Guardian, in an interview...

Biden’s gay pride event at the White House had topless cross dressers! What a disgusting family to desecrate the people’s house like this! 🤬 #fjb——————————— I’m pretty sure you need a Twitter account to view the video. There is no full nudity in the video, hands are covering breasts.

Bud Light has suffered a “staggering” sales hit following the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney — with the latest data showing an alarming 17% drop, according to an industry research firm. The latest sales data from NielsenIQ and Bump Williams Consulting shows that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15. That’s sharply ahead of the 6% drop in sales dollars and 11% drop in volume that Bud Light had suffered during the week ended April 8 — the seven days that immediately followed...

Shares of Bud Light’s parent company are now down more than 20% in the two months since the beer sent personalized memorabilia to transgender social media influencer Dylan Mulvaney, ...$26 billion. That’s how much market capitalization Anheuser-Busch has lost over the last two months. CONTRA Despite the company’s stock slide, Wall Street remains fairly bullish on Anheuser-Busch; the nearly three dozen analysts surveyed by FactSet have an average price target of about $67 for the stock, implying roughly 25% upside and projecting it to hit its pre-controversy level

Garth Brooks raised the ire of some country music fans after saying he'd serve "every brand of beer" at his new bar — including Bud Light, which conservatives have criticized for its recent collaboration with transgender influencer Dylan Mulvaney. Bud Light's collaboration with Mulvaney led to a widespread boycott of the brand and extravagant shows of force against the beer. In one case, MAGA-world favorite Kid Rock filmed himself shooting several cases of the beer to show his disdain for the partnership. Brooks, the second-best selling musical artist of all time, told Billboard he hoped Friends In Low Places Bar...