Everybody has their favorite memory of Super Bowl III, aka the Game That Changed Pro Football Forever -- everybody who goes back that far, that is. Maybe it's Matt Snell scoring to put the Jets ahead of the Colts, the first time the AFL had ever led the NFL (in a Real Game, anyway). Or perhaps it's the shot of Joe Namath jogging off the field, right index finger aloft. For me, though, it's Curt Gowdy, NBC's play-by-play man, calling Sports Illustrated's Tex Maule a word that can't be used in this newspaper after the telecast was over -- but...