They are trying to define the experience," says Sony's marketing chief as vocal (and sexist?) foes of the female reboot face off against a summer tentpole's trailers. When Sony Pictures' second trailer for its female-fronted Ghostbusters reboot appeared online May 18, fans initially had to find it on Facebook. The studio had switched from YouTube, which hosted the first trailer, in a deliberate effort to combat a cacophony of negative reaction emanating from a very vocal minority online.