Ugly-ass new logo Mozilla earned approximately 80% of its income through “revenue-sharing” deals with Google, pushing Google’s search engine as Firefox’s default choice. Now that Google faces antitrust investigations for this practice, Mozilla and Firefox may suffer a concomitant reduction in revenues. So what does Mozilla do? They “rebrand” themselves as “advocates” and “activists,” fighting “misinformation.” Among other marketing gobbledygook at this website, Mozilla’s rebranding director describes her client as “a trailblazing, activist organization in both its mission and its approach…. The new brand presence captures this uniqueness, reflecting Mozilla’s refreshed strategy to ‘reclaim the internet.’ The modern, digital-first identity...