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Keyword: altamura

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  • The baker who beat McDonald's

    01/07/2006 6:56:01 PM PST · by Pikamax · 98 replies · 2,587+ views
    Times Online ^ | 01/07/06 | Richard Owen in Rome
    The baker who beat McDonald's From Richard Owen in Rome AFTER a five-year battle, the fast-food giant McDonald’s has retreated from a southern Italian town, defeated by the sheer wholesomeness of a local baker’s bread. The closure of McDonald’s in Altamura, Apulia, was hailed yesterday as a victory for European cuisine against globalised fast food. Luigi Digesù, the baker, said that he had not set out to force McDonald’s to close down in any “bellicose spirit”. He had merely offered the 65,000 residents tasty filled panini — bread rolls — which they overwhelmingly preferred to hamburgers and chicken nuggets. “It...