I'm Absolut Swedish but NEVER EVER again will I buy Absolut Vodka and I will, at least, TRY to avoid other products of V&S Group (their repertoire is a pretty broad one though and I kinda party from time to time..), a former Swedish company which recently was sold to French Pernod Ricard (for the sum of €5,626 billion). I've also managed to convince my father and some of my friends to join my initiative and I'll continue to campaign! The background is, of course, the already infamous Absolut Vodka ad with the words "In an Absolut World" slapped over...