The company has launched a variety of subscription-based services in South Korea. North America has so far been spared Some BMW owners will now have to pay US$18 per month for the added luxury of heated seats. The company has launched a variety of subscription-based services in South Korea, Fortune reported. Other add-on features include US$10 per month for a heated steering wheel and a US$8 monthly charge for a driver safety feature. Each monthly feature is available at a discounted rate if drivers opt for a multi-year commitment. Micro-transactions appear to be garnering popularity among auto manufacturers — although...