Mike Hargrove remembers his first game in Cleveland well. The Indians graciously gave away their beer. Their fans gave away the game. 10-Cent Beer Night was the Indians' most desperate stunt in the club's most desperate era. Cleveland was mired in the AL East cellar for half a decade despite the best efforts of ace hurler Gaylord Perry, who won 24 games and the Cy Young Award in 1972. Stagnant attendance at Municipal Stadium (their turnout in 1973 had been the second-lowest since World War II) prompted the announcement that at selected games stadium vendors would offer a 10-ounce cup...